Consumer spending on track for worst year in decade, says National Bank
Date: Feb 05, 2019 ( article written by Rajeshni Naidu-Ghelani)
Link: https://www.cbc.ca/news/business/consumer-spending-consumption-canada-1.5006343
Summary: Economics are expecting that consumer spending will fall to the lowest since 2009 global financial crisis. Consumption growth is the using up of goods and services by consumer purchasing or in the production of other goods. It will hit 1.3 per cent in 2019, which would be the lowest since 2009 when it fell to 0.2 per cent. According to National Bank, the main reason of this is housing prices, people have a pressure from higher interest rates that will result in less consumer spending. According to retail sales data for November from Statistics Canada, last month consumption growth fell more than expected, by 0.9 per cent. Higher interest rates are also hurting the ability of households to spend. The Bank of Canada has raised rates five times since mid-2017. Overall, National Bank predicts real consumption grew by 2.2 per cent last year, but it will slow to 1.3 per cent this year, and slow further to 1.2 per cent in 2020.
Stakeholders: & how different people/organizations can be effected:
Economy: (-) will decrease because consumption has a huge impact on economy. If, people will spend less then other people’s income will fall too.
Businesses: (-) Businesses can open up and offer all kinds of great products, but if we don’t purchase or consume their products, they won’t stay in business for very long!
Government: (-) The government will not be able to collect tax money and therefore, they will not be able to spend more money on public goods and services.
Inflation: (-) Prices of goods and services will decrease because of less consumer spending.
Unemployment rates and salaries: (-) If, businesses will shutdown, they will not be able to give salaries and they will fire their employees.
Borrowing: (-) will decrease because people will not be able to spend more on goods and services and therefore, borrowing will decrease.
Personal Opinion: As consumers, we buy so many goods and services, but if we consume less goods and services, then someone else’s income will drop which will effect our GDP growth, inflation rates, unemployment rates, borrowing, interest rates, so on and so forth. To conclude this sentences, it means that it will effect the whole business cycle. All the things are connected to each other. If GDP falls because of consumer spending, then there will be a recession. And if this will happen Canada’s economy will be at recession stage.
Questions: When I was writing that how different organizations will be effected, I couldn’t find anything/anyone who will be benefitted if consumer spending will fall.
Do you think if anyone can have a benefit from this?

